THE PURCHASE DECISION OF 21st CENTURY BUSINESS EDUCATION STUDENTS ON COSMETIC PRODUCTS
ABSTRACT
This research project aims to investigate the purchase decision-making process of 21st century business education students regarding cosmetic products. The cosmetics industry has witnessed significant growth in recent years, driven by evolving consumer preferences and advancements in technology. Understanding the factors influencing the purchase decisions of business education students in this context can provide valuable insights for marketers and businesses looking to effectively target this consumer segment.
A quantitative research design will be employed, utilizing surveys and data analysis to gather information from business education students regarding their purchase decisions related to cosmetic products. The research objectives include identifying the key factors influencing purchase decisions, examining the role of marketing strategies and consumer behavior, and analyzing the impact of digital platforms and social media on the decision-making process.
The findings of this research project will contribute to the existing body of knowledge by providing insights into the purchase decision-making process of 21st century business education students concerning cosmetic products. The research will identify the factors influencing their purchase decisions, such as product quality, brand reputation, price, packaging, and social influence. It will examine the role of marketing strategies, including advertising, promotions, and product placement, in shaping their preferences and choices. Furthermore, the study will analyze the impact of digital platforms and social media on the decision-making process, including the influence of online reviews, social media influencers, and e-commerce platforms.
The implications of this research extend to marketers, cosmetic companies, and business educators. The findings will provide marketers with a deeper understanding of the factors influencing purchase decisions among business education students, enabling them to develop effective marketing strategies and targeted campaigns. Cosmetic companies can utilize the research outcomes to tailor their product offerings, branding, and promotional activities to better appeal to this consumer segment. Business educators can benefit from understanding the consumer behavior and preferences of their students, potentially integrating real-world case studies and industry insights into their curriculum to enhance students’ understanding of marketing and consumer decision-making.
THE PURCHASE DECISION OF 21st CENTURY BUSINESS EDUCATION STUDENTS ON COSMETIC PRODUCTS, GET MORE PHD DISSERTATION BUSINESS EDUCATION MATERIALS HERE.