THE IDENTIFICATION OF STRATEGIES FOR SUSTAINABILITY OF SMALL SCALE BUSINESSES BY TERTIARY INSTITUTIONS’ GRADUATES IN KOGI STATE NIGERIA
ABSTRACT
This research project aims to identify strategies for the sustainability of small-scale businesses by tertiary institutions’ graduates in Kogi State, Nigeria. Small-scale businesses play a crucial role in economic development, job creation, and poverty alleviation. However, many small businesses face challenges that hinder their long-term sustainability. This study seeks to explore the strategies employed by graduates of tertiary institutions in Kogi State to sustain their small-scale businesses and to identify effective approaches that can be adopted by other entrepreneurs.
A mixed-methods research design will be utilized, combining surveys, interviews, and case studies to gather data from graduates who have started and sustained small-scale businesses in Kogi State. The research objectives include identifying the strategies employed by graduates to sustain their businesses, assessing the effectiveness of these strategies, exploring the challenges encountered, and providing recommendations to support the sustainability of small-scale businesses in the region.
The findings of this research project will contribute to the existing body of knowledge by providing insights into the strategies for sustaining small-scale businesses by tertiary institutions’ graduates in Kogi State. The research will identify the specific strategies employed by graduates, such as effective marketing and branding, financial management, customer relationship management, innovation, and adaptation to market trends. It will assess the effectiveness of these strategies in ensuring the long-term survival and growth of their businesses. Furthermore, the study will explore the challenges faced by graduates in sustaining their small-scale businesses, including limited access to capital, market competition, regulatory constraints, and infrastructure limitations. Based on the findings, the research will provide recommendations and best practices for supporting the sustainability of small-scale businesses in Kogi State.
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