THE IMPACT OF REBRANDING BUSINESS EDUCATION IN NIGERIA THROUGH PROFESSIONALIZATION
ABSTRACT
This research project aims to examine the impact of rebranding business education in Nigeria through professionalization. Business education plays a vital role in equipping students with the skills and knowledge necessary for success in the dynamic and competitive business environment. However, there is a need to reposition and rebrand business education in Nigeria to align it with global standards and meet the demands of the evolving business landscape. This study seeks to explore the potential impact of professionalization efforts on rebranding business education, identify the key elements of professionalization, assess the current state of business education in Nigeria, examine the challenges and opportunities in professionalizing business education, and propose strategies for enhancing the impact of professionalization in Nigeria.
A mixed-methods research design will be employed, utilizing surveys, interviews, and document analysis to collect data from stakeholders in business education, including educators, students, employers, and industry professionals. The research objectives include examining the impact of professionalization on rebranding business education, identifying the key elements of professionalization, assessing the current state of business education in Nigeria, exploring challenges and opportunities in professionalizing business education, and proposing strategies for enhancing the impact of professionalization.
The findings of this research project will contribute to the existing body of knowledge by providing insights into the impact of professionalization on rebranding business education in Nigeria. The research will examine the potential benefits of professionalization, such as improved curriculum relevance, enhanced teaching and learning methodologies, increased industry collaboration, and better alignment with international standards and practices. Additionally, the study will identify the key elements of professionalization, including curriculum development, faculty qualifications and development, industry partnerships, accreditation processes, and student support services. Furthermore, the research will assess the current state of business education in Nigeria, considering factors such as curriculum content, pedagogical approaches, faculty qualifications, and industry engagement. Based on the findings, recommendations will be proposed for enhancing the impact of professionalization, encompassing curriculum reform, faculty development programs, industry collaborations, accreditation mechanisms, and student internships and placements.
The implications of this research extend to educators, students, employers, policymakers, and accreditation bodies. The findings will provide educators with insights into the potential benefits of professionalization, guiding their efforts to rebrand business education and enhance its quality. Students can benefit from the research findings by understanding the value of professionalization and actively participating in professional development activities. Employers can utilize the research findings to assess the relevance and quality of business education programs, informing their recruitment and talent development strategies. Policymakers can consider the implications of the research when formulating policies and regulations for business education, promoting professionalization initiatives and creating an enabling environment for their implementation. Accreditation bodies can utilize the research findings to establish standards and criteria for the accreditation of business education programs, ensuring quality assurance and continuous improvement.
In conclusion, this research project examines the impact of rebranding business education in Nigeria through professionalization. By exploring this impact, identifying key elements, assessing the current state, addressing challenges, and proposing strategies, stakeholders can reposition and enhance business education in Nigeria to meet the evolving demands of the business landscape and contribute to economic development
TABLE OF CONTENTS
Title Page i
Declaration ii
Approval Page iii
Dedication iv
Abstract vi
Table of Contents vii
CHAPTER ONE: INTRODUCTION
1.1 Introduction 1
1.2 Background of the study 3
1.3 Statement of the General Problem 4
1.4 Objective of the study 5
1.5 Significance of the study 5
1.6 Statement of hypothesis 6
1.7 Scope of the study 6
1.8 Limitation of the study 7
1.9 Definition of terms 7
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction 9
2.1 Review of related literature 9
2.2 Theoretical framework
2.3 Summary of review 33
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction 35
3.2 Research design 35
3.3 Area of study 35
3.4 Population of the study 36
3.5 Sample size 36
3.6 Instrument for data collection 36
3.7 Reliability of the instrument 37
3.8 Validity of the Instrument 38
3.9 Method of data Collection 38
3.10 Method of Data Analysis 39
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Introduction 41
4.2 Characteristics of the respondents 41
4.3 Presentation of Data Analysis 43
4.4 Discussion of Findings 48
4.5 Summary of findings 49
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary 51
5.2 Conclusion 52
5.3 Recommendation 53
Biography 54
Appendix 56
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