EFFECTIVE PRICING AN ESSENTIAL FACTOR IN THE PROMOTION OF SALES(A CASE STUDY OF LEVER BROTHERS NIG PLC LAGOS)
Also the research work intends to establish the similarities and differences critically analyzing the element that determines the price of products.
Finally, the research work equally analyses the various significance of pricing in the promotion of products sales and patronage.
Also, the various roles of the government organization and other stakeholders in the fixing and enforcement of the pricing policy.
Acknowledgment
Dedication
Abstract
ContentChapter One:
1.0 Introduction
1.1 Back Of The Study
1.2 Statement Of Problem
1.3 Purpose Or Objective Of The Study
1.4 Research Questions
1.5 Hypothesis
1.6 The Scope (Delimitation) Of The Study
1.7 The Significance Of The Study
1.8 Definition Of Terms
Chapter Two:
2.0 Review Of Literature
2.1 Concept Of Pricing
2.2 Price Control Mechanism
2.3 The Concept Of Monetary And Barter Price System
2.4 The Significance Of Effective Pricing In Marketing.
2.5 Relationship Of Pricing With Other Marketing Mix
Chapter Three:
3.0 Research Methodology
3.1 The Design Of The Study
3.2 Area Of Study
3.3 The Population Of Study
3.4 Instrument For Data Collection
3.5 Validity/Reliability Of Instrument
3.6 Method For Data Collection
3.7 Method Of Data Analysis
Chapter Four:
4.0 Data Presentation And Analysis
4.1 The Price And Percentage Of Product Sold In Different Period.
4.2 The Price Of Product For Different Marketing Period.
Chapter Five:
5.0 Discussion And Conclusion Of Results
5.1 Discussion Of Findings
5.2 Conclusion Of Study
5.3 Recommendation
5.4 Implications Of The Findings
5.5 Suggestion For The Further Studies
5.6 Limitation Of The Study
5.7 List Of Table
References
Appendix
Questionnaire