The Role Of Mass Media In Promoting Family Welfare Programmes ( A Case Study Of Enugu Metropolis)

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THE ROLE  OF  MASS MEDIA  IN  PROMOTING  FAMILY  WELFARE  PROGRAMMES ( A CASE  STUDY  OF  ENUGU  METROPOLIS

ABSTRACT

In the  olden  days, it was  a well  known  fact, that a  rich  and wealthy  man is  known  by the  number  of  children  and  yam  barns he  had  but  recently, the  reverse  is the  case  in that  a rich  and  wealthy  man is  known  as  a man  with  lesser  number  of   children  who  he  taken  greater  care of.

The  mass media  had  played s a  contribute  role  recently  to educate  parents  in  particular and  the  public  in general  in family  welfare  through  family  planning  programme. This  work  however , is  no  how  the  mass media  family  planning  programme have  reached  the  target  audience  and  moreover, how  they  feel  about  it.

The  research  work  has some  to  prove  that  the  family  welfare  programmes  as  shown  on the  screen  or  published  by the  audience  had in on  way  or the  other  charged  the  attitude   of some  families  positively  towards  eradicating  poverty.

CHAPTER  TWO

  • Literature review                                                                                11
  • Role of the media  and  programmes  strategies                    17
  • Summary of  literature  review                                                          25

CHAPTER  THREE

  • Research method                                                                               27
  • Research design                                                                                 28
  • Research sample                                                                                 28
  • Research instrument                                                               29
  • Data collection                                                                                   29

 

CHAPTER FOUR

  • Analysis of  demographics                                                     31
  • Results                                                                                               34
  • Discussion 35

 

CHAPTER FIVE

Summary and recommendation                                                          36

Bibliography                                                                           40

Appendix                                                                                            42

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