THE EFFECT OF BRANDING AND TRADEMARK IN MARKETING OF SOFTDRINK IN IMO STATE (A STDUY OF NIGERIAN BREWERIES COMPANY PLC OWERRI)
TABLE OF CONTENT
CHAPTER ONE
1.0 Introduction
1.1 Background to the study
1.2 Statement of problem
1.3 Purpose of the study
1.4 Research Questions
1.5 Significance of the study
1.6 Scope/Delimitation of the study
1.7 Limitation to the study
1.8 Definition of terms
CHAPTER TWO
2.0 Literature Review
CHAPTER THREE
3.0 Methodology
3.1 Research Design
3.2 Population of study
3.3 Sample and sampling techniques
3.4 Research instrument
3.5 Validity of the instrument
3.6 Administration of the instrument
3.7 Method of data analysis
CHAPTER FOUR
4.0 Data Analysis and Interpretation
4.1 Presentation of Data
4.2 Analysis of data
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendations
5.1 Summary
5.2 Conclusion
5.3 Recommendation
REFERENCES
QUESTIONNAIRES