An Assessment Of Mass Media’s Role In Supporting Women Employment Campaign In Nigeria

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AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA
ABSTRACT
The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media.
The right of women have been severally abused and neglected. Women have been relegated to the background and kept about from the scheme of things simply because of unorthodox beliefs. today, some women have been forced to accepts that their major role should be in the kitchen.
Today, women in Nigeria are quickly realizing their supposed role in the society. More educated women are now speaking out against the injustice being meted out to the women folks. At that point, thermal which the mass media is supposed to  play comes in. as a good agent of socialization, the mass media which concepts the radio, television and the press is expected to champion the campaign for women employment.
Being the case, I researched and evaluated the attitudes, contributions and problems of the mass media towards this direction.  I also gave useful suggestions on how best the mass media should go in order to succeed in this worthy campaign for women employment.
 
TABLE OF CONTENT
COVER PAGE I
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VI
 TABLE OF CONTENT VII
 
CHAPTER ONE
INTRODUCTION 1
1.1 BACKGROUND OF THE STUDY 3
1.2 STATEMENT OF THE PROBLEM 6
1.3 OBJECTIVE OF THE STUDY 7
1.4 SIGNIFICANCE OF THE STUDY 8
1.5 RESEARCH QUESTION 9
1.6RESEARCH HYPOTHESES, CONCEPTUAL AND
OPERATIONAL DEFINITIONS 9
1.7 ASSUMPTIONS 12
1.8 LIMITATION OF THE STUDY 12
 
CHAPTER TWO
LITERATURE REVIEW 14
MASS MEDIA’ CONTRIBUTION 17
2.1 ROLE OF RADIO 17
2.2 TELEVISION AND WOMEN EMPOWERMENT 19
2.3 THE PRESS AND WOMEN –
EMPOWERMENT CAMPAIGN 20
2.4 NEED FOR WOMEN EMPLOYMENT CAMPAIGN.    22
2.5PROBLEMS HINDERING THE MASS MEDIA IN IT
CAMPAIGN IN SUPPORT OF WOMEN-
 EMPLOYMENT 25
2.6 SUMMARY OF LITERATURE REVIEW. 26
 
CHAPTER THREE
3.1 RESEARCH METHOD 27
3.2 RESEARCH DESIGN 28
3.3 RESEARCH SAMPLE 28
3.4 POPULATION OF THE STUDY 29
3.5 SAMPLING TECHNIQUES 30
3.6 MEASURING INSTRUMENT 30
3.7 DATA COLLECTION 30
3.8 DATA ANALYSIS 31
3.9 EXPECTED RESULTS 32
 
CHAPTER FOUR
DATA ANALYSIS AND RESULT 33
4.1 DATA ANALYSIS 33
4.2 RESULT 46
 
CHAPTER FIVE
5.1 CONCLUSION 51
5.2SUMMARY AND RECOMMENDATION
5.3 QUESTIONNAIRE 53
5.4 BIBLIOGRAPHY 60

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